Careers

Think you've got STYLE? We're always looking for new talent!

Director of Public Relations & Digital Media


Founded in 1970, Style Advertising is an award-winning, full-service advertising, marketing and public relations firm located in Birmingham, Ala., and remains the oldest agency in Alabama still operating under the same name for nearly 50 years. We seek to inspire, spark conversations and tell client stories. Want to join us? Style is looking to hire a Director of Public Relations & Digital Media to maintain and execute various facets of public relations and digital media tasks. The description below is not all-inclusive.


To apply, please send resume and cover letter to Careers@styleadvertising.com.

Job Description

  • Lead, direct and assist public relations department team members in managing client accounts across all industries
  • Develop and execute short- and long-range public relations and social media campaigns outlining goals, objectives, strategies and evaluation tools for current/prospective clients
  • Work with digital media strategist to develop client social media campaigns and create engaging content across all platforms
  • Write pitches and press releases to local, regional and national media that target, engage and ultimately obtain media coverage
  • Direct and attend client meetings
  • Plan, execute and attend agency and client events (Ex: Birmingham Restaurant Week, SliceFest, Breakin’ Bread and others)
  • Develop targeted media lists using media monitoring software (Cision)
  • Develop and maintain relationships with local and regional media
  • Coordinate with media, write talking points and attend interviews as needed
  • Write copy for print and digital marketing materials as well as for web
  • Develop new business proposals and participate in pitch meetings
  • Monitor earned media and create client media coverage reports
  • Manage billing and invoicing for clients
  • Assist with recruiting, interviewing, training and managing interns
Required Qualifications and Skills

  • Graduate of a public relations, journalism or communications program
  • Minimum of 3 to 5 years of relevant public relations experience
  • Live in or near the Birmingham area and have reliable transportation
  • An innovative self-starter with problem-solving skills, creativity, ambition, critical thinking skills and a strong work ethic
  • High skill level of journalistic writing – including the ability to generate a story from anything
  • Strong knowledge of social media platforms
  • A strong understanding of how news personnel operate in order to effectively pitch media
  • Ability to work with a team – the PR department works closely on all projects
  • Advanced knowledge of AP style
  • Possess a high degree of professionalism
  • Ability to execute multifaceted tasks
  • Ability to meet deadlines and maintain organization
  • Ability to exercise independent judgment and strong attention to detail
  • Exceptional written and verbal communication skills

Preferred Qualifications and Skills

  • Proficient in the use of tools and programs including Cision, Metro Monitor, Canva, HeyOrca, Basecamp, CoverageBook, Falcon
  • Client/agency experience

To apply, please send resume and cover letter to careers@styleadvertising.com.