The Bus Center

A new online identity

When STYLE began working for Transportation South in 2005, the bus dealer's marketing plan consisted of ads for church buses running in regional print publications. Recognizing the growing impact of the internet, STYLE proposed a new online identity for the company as TheBusCenter.com. A new logo was designed to represent the company's two locations in Nashville and Birmingham and a website was developed with a searchable database of available new and used buses. As the company's reliance on print ads diminished, Style developed a highly successful digital media campaign utilizing Google and Bing ads which led to increased sales throughout the region and the opening of a third location in Atlanta. Recently, STYLE completely updated TheBusCenter.com and integrated a comprehensive SEO program that has expanded the company's sales presence across the entire US.